Net Entertainment

Net Entertainment (or NetEnt for short) is a leading provider of Casino services to the online gaming industry. They launched in 2006 in Stockholm with 3 employees and just over 20 years later their headcount is now at over 1,000 employees across different locations. In 2017, over 41.2billion gaming transactions were handled and they now have over 200 casino operators who use their services. Netent have designed over 200 games including ‘Starburst’ which is considered to the be the industry’s most popular casino slot. In 2009 the were listed on the NASDAQ and they now have offices in: Sweden, Malta, Gibraltar, Ukraine, USA and Poland. It would take us an age to list the online gaming industry awards that they have won over the years and they are considered as true innovators in the industry.

Here's a pic of NetEnt's website

Products

Most of NetEnt’s games are slot games however they have a number of table games and Live tables too. All their games run on Flash Technology and their mobile platform is called NetEnt Touch™ which works across all mobile devices. It really is state of the art stuff and incredibly popular across territories. There is a saying in the gambling industry that ‘You can’t operate a casino in the Nordics without NetEnt games’. Mela!

 

Games

NetEnt games are known for improving player lifetime value due to their general popularity and the RTP (Return to Player) which is usually set between 95-98%. Some of the biggest names in the slots world have been produced by NetEnt including: Gonzo’s Quest™, Dracula™, The Invisible Man™ and Starburst™.

NetEnt are also renowned for some incredibly high jackpot games and with so many operators pooling into the network their jackpots tend to increase incredibly quickly. The World record jackpot payout was on a NetEnt game paying out 17.86 EUR million.

There are many branded games that NetEnt have delivever over the years that are incredibly popular with players. Some of the titles include: Jumanji™ video slot, Emoji Planet video slot™, Planet of the Apes™ video slot, Universal Monsters™ The Phantom’s Curse, Guns n’ Roses™, Dracula™, The Invisible Man™, Motörhead Video Slot™, Jimi Hendrix Online Slot™, Creature from the Black Lagoon™, Scarface™ and Frankenstein™

 

Responsible Gaming

NetEnt take the topic of responsible gaming very seriously. All their games have their RNG’s tested and certified by independent test facilities. They currently use: eCOGRA, Gaming Laboratories International, iTech Labs and Technical Services Bureau.

While NetEnt have no direct interaction with customers are they are a B2B (Business to Business) operator, they offer a number of features to promote responsible gaming and keep gaming safe and fun. These measures include: Self-exclusion, Play limits, Reality Checks, Game Speed controls and a Visible Clock.

NetEnt also contributes via donations to the research into prevention and treatment of problem gambling – both with GambleAware in the UK and Gambling Therapy.

 

Summary

Most major online gaming Casinos use NetEnt’s games and their biggest challenge over the next few years is to keep content and games fresh with many other smaller service providers coming through the ranks. NetEnt have set industry standards, maintaining them will be difficult. To be fair, any company that can come up with the following video deserves praise!